I Directed a Sprint Commercial

March 6, 2016

‘Twas quite a day. Seventeen hours, a big sound stage, a crew of 40 or so, reps from Sprint, creatives and producers from two agencies — and a lot of slicing through foam with chainsaws. It was my first big national spot. For years I’ve been knocking at that door, always knowing that I had the chops. But what I didn’t realize is I only recently had the temperament. With so many people so invested, and so many moving pieces on the set, I found my inner Zen.


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